PUBLI­CIS GROUPE AP­POINTS RAJA TRAD TO THE NEWLY CRE­ATED ROLE OF CHAIR­MAN MID­DLE EAST

ArabAd - - PEOPLE -

Publi­cis Groupe has ap­pointed Raja Trad to the newly cre­ated role of Chair­man of Publi­cis Groupe Mid­dle East. This ap­point­ment is the next step in the im­ple­men­ta­tion of Publi­cis Groupe’s Coun­try Lead­er­ship Model, which was launched in April 2017 with the im­ple­men­ta­tion first in France, and then, in the UK, in Italy, in Africa and in APAC.

In his role as Chair­main Mid­dle East, Raja Trad will over­see all of Publi­cis Groupe‘s op­er­a­tions in the re­gion, from Publi­cis Com­mu­ni­ca­tions, to Publi­cis Media, and Publi­cis. Sapi­ent. His re­spon­si­bil­i­ties in­clude driv­ing greater in­te­gra­tion across the Groupe’s ca­pa­bil­i­ties to trans­form its re­la­tion­ship with ex­ist­ing clients and win the trust of new ones, to cul­ti­vate and at­tract the best tal­ents across its agen­cies and dis­ci­plines as well as im­prove its re­sources man­age­ment across dis­ci­plines and so­lu­tions. Raja Trad will re­port to Loris Nold, CEO Publi­cis Groupe APAC and will be sup­ported by the So­lu­tion hub lead­ers in the re­gion: Alex Saber, Chair­man Publi­cis Media Mid­dle East and Ka­reem Monem, Re­gional Man­ag­ing Di­rec­tor Publi­cis.sapi­ent MENA.

Trad started his ca­reer at Leo Bur­nett in 1981, work­ing his way to CEO Leo Bur­nett Mid­dle East in 1991. In 2016, he was ap­pointed as CEO of Publi­cis Com­mu­ni­ca­tions MEA.

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