PUBLICIS GROUPE APPOINTS RAJA TRAD TO THE NEWLY CREATED ROLE OF CHAIRMAN MIDDLE EAST

Publicis Groupe has appointed Raja Trad to the newly created role of Chairman of Publicis Groupe Middle East. This appointment is the next step in the implementation of Publicis Groupe’s Country Leadership Model, which was launched in April 2017 with the implementation first in France, and then, in the UK, in Italy, in Africa and in APAC.

In his role as Chairmain Middle East, Raja Trad will oversee all of Publicis Groupe‘s operations in the region, from Publicis Communications, to Publicis Media, and Publicis. Sapient. His responsibilities include driving greater integration across the Groupe’s capabilities to transform its relationship with existing clients and win the trust of new ones, to cultivate and attract the best talents across its agencies and disciplines as well as improve its resources management across disciplines and solutions. Raja Trad will report to Loris Nold, CEO Publicis Groupe APAC and will be supported by the Solution hub leaders in the region: Alex Saber, Chairman Publicis Media Middle East and Kareem Monem, Regional Managing Director Publicis.sapient MENA.

Trad started his career at Leo Burnett in 1981, working his way to CEO Leo Burnett Middle East in 1991. In 2016, he was appointed as CEO of Publicis Communications MEA.