Lionel Messi and Adidas
Lionel Messi is widely regarded as one of the world’s best soccer players. The Argentina star has a number of lucrative endorsements. According to Forbes, he pulled in $28 million in endorsement money in 2016 alone. And in 2017, Messi signed a lifetime contract with Adidas, the value of which has yet to be revealed. Some of his other endorsements include Gatorade, Tata Motors and Huawei Technologies. Messi officially inked a new deal with FC Barcelona in late 2017 that will keep him with the club through the 2020-21 season. He has an estimated net worth of $340 million.