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Peace One Day’s mission has al­ways been to pro­mote peace and unity for the world. To cre­ate brand aware­ness and drive more peo­ple to be part of this vi­sion, bold ty­po­graphic pan­els spelling the words ‘Peace’ and ‘War’ awere in­stalled on ev­ery level of abuild­ing’s fa­cade, ex­cept the cen­ter al­pha­bet ‘a’ is mo­bile, placed on a mov­ing el­e­va­tor. While ev­ery level that the el­e­va­tor stops at will dis­play the ‘Peace’ word, the roof of the build­ing has the only panel that dis­plays ‘War’, which can­not be reached. This out­door ad­ver­tise­ment was cre­ated by art di­rec­tor and copy­writer JAY-L from Sin­ga­pore for Peace One Day.

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