Ad Spot

Peace One Day’s mission has always been to promote peace and unity for the world. To create brand awareness and drive more people to be part of this vision, bold typographic panels spelling the words ‘Peace’ and ‘War’ awere installed on every level of abuilding’s facade, except the center alphabet ‘a’ is mobile, placed on a moving elevator. While every level that the elevator stops at will display the ‘Peace’ word, the roof of the building has the only panel that displays ‘War’, which cannot be reached. This outdoor advertisement was created by art director and copywriter JAY-L from Singapore for Peace One Day.