Act re­spon­si­ble: A cel­e­bra­tion of cre­ativ­ity for good

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The ACT Re­spon­si­ble Cannes Trib­utes is a recog­ni­tion given through public votes to thought-pro­vok­ing works for good causes. These are not awards in the lit­eral sense, as they have not been se­lected by a jury, but have been sin­gled out by peo­ple. These tro­phies and cer­tifi­cates act as sym­bolic trib­utes to the agen­cies that have given their tal­ent and cre­ativ­ity to make the world a bet­ter place.

This year, in ad­di­tion to the Trib­utes to Cre­ativ­ity for Good, ACT Trib­utes cel­e­brated four Cham­pi­ons of Good (Public, NGO, Ad­ver­tiser, Agency) who have made an im­pact in the so­cial and en­vi­ron­men­tal ar­eas and helped im­prove the world through per­sonal con­tri­bu­tions and/or cre­ative cam­paigns. “It is not an Award. There is no com­pe­ti­tion and there is no win­ner. The goal of this Trib­ute is sim­ply to ac­knowl­edge those cham­pi­ons, high­light clever and cre­ative pro­grams, share best prac­tices and in­spire oth­ers.” Said Hervé de Clerck, ACT Re­spon­si­ble Dream Leader. The in­au­gu­ral ACT Cham­pi­ons of Good Trib­ute were pre­sented to Tarana Burke, founder of the ‘me too.’ move­ment, Marco Lam­ber­tini, Di­rec­tor Gen­eral of WWF In­ter­na­tional, Michael Roth, Chair­man & CEO of

In­ter­pub­lic, Marc Pritchard, Chief Brand Of­fi­cer, Proc­ter & Gam­ble. Over 15.582 votes were cast this

year, both on site and online. Vot­ing took place from June 18 to June 21, on site at the Cannes Lions Ex­hi­bi­tion (1 vote = 5 points) and online (1 vote = 1 point). The ex­hi­bi­tion was di­vided into 4 themes: Education, En­vi­ron­ment, Hu­man Rights and Sol­i­dar­ity. The public sup­ported their fa­vorite cam­paigns and helped in­crease their vis­i­bil­ity. Out of the 800 cam­paigns iden­ti­fied since June 2017 in the ACT Re­spon­si­ble data­base, 280 were short­listed to be part of the ex­hi­bi­tion and 81 cam­paigns were show­cased in the ex­hi­bi­tion (12 in the En­vi­ron­ment theme, 23 in Education, 29 in Sol­i­dar­ity and 17 in Hu­man Rights).

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