Act responsible: A celebration of creativity for good

The ACT Responsible Cannes Tributes is a recognition given through public votes to thought-provoking works for good causes. These are not awards in the literal sense, as they have not been selected by a jury, but have been singled out by people. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make the world a better place.

This year, in addition to the Tributes to Creativity for Good, ACT Tributes celebrated four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact in the social and environmental areas and helped improve the world through personal contributions and/or creative campaigns. “It is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.” Said Hervé de Clerck, ACT Responsible Dream Leader. The inaugural ACT Champions of Good Tribute were presented to Tarana Burke, founder of the ‘me too.’ movement, Marco Lambertini, Director General of WWF International, Michael Roth, Chairman & CEO of

Interpublic, Marc Pritchard, Chief Brand Officer, Procter & Gamble. Over 15.582 votes were cast this

year, both on site and online. Voting took place from June 18 to June 21, on site at the Cannes Lions Exhibition (1 vote = 5 points) and online (1 vote = 1 point). The exhibition was divided into 4 themes: Education, Environment, Human Rights and Solidarity. The public supported their favorite campaigns and helped increase their visibility. Out of the 800 campaigns identified since June 2017 in the ACT Responsible database, 280 were shortlisted to be part of the exhibition and 81 campaigns were showcased in the exhibition (12 in the Environment theme, 23 in Education, 29 in Solidarity and 17 in Human Rights).