Cannes Lions Report: the originals and the less originals - by Joe La Pompe
Each year., at every global advertising award, we expect more in the way of innovation, creativity and originality. However, and each year again and again, several winning campaigns appear to lack originality, borrowing too heavily from concepts already used if not over-used. Let's just have a look at the 20+ entries submitted to Cannes Lions 2018 and identified by Joe La Pompe. Some of these ads got awarded and others made it to the shortlist. But they all have one thing in common: that air of déjà-vu. Recycled ideas, clichés campaigns, blatant copycats, rip-off concepts or simply lacking originality? Whatever you name it, one thing is certain, the following showcase just adds to the embarrassment. We are ought to wonder if these campaigns deserve to be recognized at an award show renowned for honoring creativity in its broadest sense? Have a look and be the judge.