M.H.D: It’s not that hard to keep up with the big agencies

Tell us about your agency: What is your team made of? What’s your competitive edge?

MHD brings together a team of young and ambitious PR professionals, specialized in the various and evolving aspects of public relations. The edge our agency has over the competition lies in the way we build trust and lasting relationships with our clients. We focus on their demands and work tirelessly to understand their needs, and most importantly the message they want to convey through their business.

What are the difficulties and challenges you’re facing to keep up with a growing competition in the PR sector?

The Lebanese PR market is a relatively small one, so if you study the competition well enough it would not be that hard to keep up with the big agencies and be successful, no matter how small you are. However, the journey would not be free from challenges. In fact, the economic crisis and the growing political insecurity in the region is draining local media both from content and from resources. Therefore, it is definitely a challenge to convince traditional media of the importance of PR (nonpolitical) and, in parallel, it is also more and more difficult to convince them to make the shift towards a complete digital presence. In consequence, some