M.H.D: It’s not that hard to keep up with the big agen­cies

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Tell us about your agency: What is your team made of? What’s your com­pet­i­tive edge?

MHD brings to­gether a team of young and am­bi­tious PR pro­fes­sion­als, spe­cial­ized in the var­i­ous and evolv­ing as­pects of public re­la­tions. The edge our agency has over the com­pe­ti­tion lies in the way we build trust and last­ing re­la­tion­ships with our clients. We fo­cus on their de­mands and work tire­lessly to un­der­stand their needs, and most im­por­tantly the mes­sage they want to con­vey through their busi­ness.

What are the dif­fi­cul­ties and chal­lenges you’re fac­ing to keep up with a grow­ing com­pe­ti­tion in the PR sec­tor?

The Le­banese PR mar­ket is a rel­a­tively small one, so if you study the com­pe­ti­tion well enough it would not be that hard to keep up with the big agen­cies and be suc­cess­ful, no mat­ter how small you are. How­ever, the jour­ney would not be free from chal­lenges. In fact, the eco­nomic cri­sis and the grow­ing po­lit­i­cal in­se­cu­rity in the re­gion is drain­ing lo­cal media both from con­tent and from re­sources. There­fore, it is def­i­nitely a chal­lenge to con­vince tra­di­tional media of the im­por­tance of PR (non­po­lit­i­cal) and, in par­al­lel, it is also more and more dif­fi­cult to con­vince them to make the shift to­wards a com­plete dig­i­tal pres­ence. In con­se­quence, some

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