Money talks
Football has grown tremendously over the years and in today’s world, money plays a very important role for any club. Therefore, clubs sign world record fees with kit sponsors such as Adidas, Puma, Nike to name a few. We’ve looked into some of the most lucrative sponsorship deals that the world’s best football clubs have managed to secure. The figures involved will give you an insight into how club manages to afford some of the vast sums spent on great players.
Real Madrid earn €32 million with Fly Emirates – that’s €8 million less than Arsenal from the same sponsor.
Paris-saint Germain are sponsored by Fly Emirates and pocket €28 million; it is €1 million more than Manchester City from Etihad Airways.
Manchester United’s reported in 2016 €71 million deal with Chevrolet.
Chelsea signed a new record-breaking deal with Nike in 2016 that would see the club earn £900m over the span of 16 years till 2032, that’s £60/year.
Back in 2014 Manchester United struck a USD 994.26 million deal with Adidas
to have the German kit manufactures produce United’s kits for the next ten years, meaning the club would earn around USD 99.43 million a year in revenue from the deal.
It was earlier in 2017 when Adidas and Real Madrid renewed their kit sponsorship, this meant that the current La Liga and Champions League champions will earn around USD 112.68 million per year for ten years.
Arsenal’s deal with Fly Emirates is worth USD 53.03 million.
Juventus have a deal with Adidas that currently runs until 2022 earning USD 26,51m/year.
Real Madrid have a relation with Adidas as their kit supplier since 1998. The current deal earns Madrid USD 45.07m/ year + add-ons (the information has not been revealed) and expires in 2020. It has been reported that there have been talks that Madrid want to renew their contract which would make them earn a whopping
Usd112.68m/year for the next 10 years.
Bayern Munich signed a new deal with Adidas in 2015 and extended it until 2030 which will see the club earn a whopping USD 855.06 million over the span of 15 years.
AC Milan recently announced that they have cut short their deal with Adidas and
effective July 1st, 2018, Puma will be their new kit supplier. The official figures are not revealed yet, but it believed that it will be around USD
15.91m/year, which is less compared to what Adidas were paying - USD 26.51 million.
In 2011 Manchester City and Etihad Airways had negotiated a deal in which the City of Manchester Stadium that Manchester City played their home games would be renamed “The Etihad Stadium.” The sponsorship deal will last for ten years and will make the club around USD 530.27 million meaning USD 53.03 million a year during the contract.
In the latter months of 2016 Spanish football club Barcelona and Nike agreed to an extension on the current kit deal that will now see the partnership last until 2023. The new sponsorship deal will see Barcelona make around £140
million a year from 2018. The club had the second highest revenue in world football back in
2015/16 and this kit deal is worth roughly 30% of the club’s revenue, which at the time was around £465 million. Club president, Josep Maria Bartomeu had previously stated that he would like the revenues to reach €1b by 2021 and this new deal could go a long way in achieving that goal, becoming the 1st club to do so.
Emirates, the world’s largest international airline, and Arsenal Football Club, have announced a new sponsorship deal. The sponsorship, the largest ever signed by the club and one of the biggest ever agreed in football, grants the airline a 5-year extension to their shirt partnership with the Club until the end of the 2023-2024 season. The deal is said to be worth more than
£200 million until 2024.
Aside from partnerships with some of the biggest clubs in European football, Emirates is the Official Airline of international sporting events across golf, tennis, rugby, cricket, horse racing and motorsports.