And the winners are…
17 lions have been scored in total by seven agencies from the Middle East and North Africa. Here are the campaigns that managed to shine at the Cannes Lions International Festival of Creativity 2018.
TBWA/RAAD bagged six Lion awards: 2 Golds, 1 Silver and 3 Bronzes. J. Walter Thompson Casablanca scooped 3 Lions: 1 Gold, 1 Silver and 1 Bronze all for Kitkat’s ‘Break The Speed’ (street/factory/office) campaign. It’s the first agency in Morocco to ever win at Cannes Festival.
Y&R Dubai was awarded 3 Lions: 1 Gold and 2 Bronzes.
BBDO Pakistan won two Bronze Lions for ‘The Bridal Uniform’’ s UN Women campaign (in PR & Media)
The Classic Partnership
Advertising Dubai won a bronze Lion for Dubai Health Authority’s ‘RX Prescription Stickers’ campaign in Health/pharma category Grey MENA Dubai bagged a Silver Lion in Print & Publishing category for ‘Never Gets Old’ (Train/plane/car) campaign for Lego
FP7/DXB won a Bronze Lion in PR for the Babyshop’s ‘Al Umobuwah’ campaign A bronze Lion for ‘Keep Your Teeth’ (Christmas Turkey/moroccan Lamb Chops/ Filet Mignon) campaign for Colgate in Print w& Publishing
Four Lions for The Louvre Abu Dhabi’s ‘Highway Gallery’ campaign: a Gold in Outdoor; a Silver and a Bronze in Media and a Bronze in Radio & Audio
A Bronze Lion for Nissan’s Camelpower’s campaign in Brand Experience & Activation
A Gold Lion in PR category for Nissan’s #Shedrives campaign
Y&R Dubai bagged a Gold for The Interreligious Council in Bosnia and Herzegovina’s ‘One Poster For Peace’ (Mosaics/door/relief/ Beads/carpet/stained Glass) campaign in Craft
A bronze Lion for ‘One Book of Art’ for The Interreligious Council in Bosnia and Herzegovina in Print & Publishing