Tri­an­gle MENA De­ploys New Prod­ucts for the Saudi Broad­cast­ing Author­ity

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Beirut-based dig­i­tal cre­ative agency, Tri­an­gle MENA (Tri­an­gle) has suc­cess­fully de­ployed two new dig­i­tal prod­ucts for the Saudi Broad­cast­ing Author­ity – SBC TV & Shash­ta­com.

SBC, a TV Chan­nel that of­fers the KSA au­di­ence lo­cal to re­gional varied con­tent, and Shashat­com, an on-de­mand video plat­form that de­liv­ers a wide ar­ray of entertainment con­tent, were re­cently launched. Both plat­forms were de­vel­oped and de­ployed in a record-time of 2 weeks.

Tri­an­gle pro­vided a va­ri­ety of ser­vices to piece SBC to­gether, in­clud­ing web­site de­sign, de­vel­op­ment, host­ing, se­cu­rity, SEO, and more. The com­pany har­nessed cutting-edge tech­nolo­gies to build the plat­form’s user ex­pe­ri­ence; it em­ployed its self-de­vel­oped Ar­ti­fi­cial In­tel­li­gence (AI) CMS plat­form, called “e-xagon”. Tri­an­gle’s CMS tech­nol­ogy is the first of its kind in the Mid­dle Eastern mar­ket, as it boasts ad­vanced AI fea­tures and op­er­ates upon com­plex al­go­rithms.

Tri­an­gle MENA & It­worksme, a tech­nol­ogy com­pany that pro­vides in­no­va­tive video so­lu­tions col­lab­o­rated on the sec­ond project – Shashat­com. Tri­an­gle in­te­grated its CMS plat­form with It­worksme’s in­no­va­tive VOD plat­form, “Kwik­mo­tion” of­fer­ing an ad­vanced back­end, while main­tain­ing a user-friendly online ex­pe­ri­ence. “Kwik­mo­tion” has gained a wide pop­u­lar­ity in the re­gional mar­ket, given its pro­gres­sive tech­nol­ogy and im­pec­ca­ble de­liv­ery. It is now used by al­most 80% of the re­gion’s broad­cast­ers, such as LBC, MTV in Le­banon, Rotana, Shar­jah Media Group, Kuwait Na­tional TV and ra­dio sta­tions, Hawas TV, to name a few.

Tri­an­gle and It­worksme have pre­vi­ously worked to­gether on many other prod­ucts; they han­dled sim­i­lar projects for renowned broad­cast­ing com­pa­nies in the re­gion, such as Rotana. net, Shar­jah Media Group, Vir­gin Ra­dio Le­banon, Hawas TV, VDL Ra­dio, and oth­ers.

Nadim Bou Yazbeck, Man­ag­ing Di­rec­tor of Tri­an­gle MENA, said: “Work­ing on these two projects for the Saudi Broad­cast­ing Author­ity was in no doubt a quid-pro-quo op­por­tu­nity. We were able to fur­ther ex­pand our mar­ket-reach and pres­ence in the MENA mar­ket. On the other hand, we of­fered the KSA in­sti­tu­tion a com­pet­i­tive pack­age; from ser­vices di­ver­si­fi­ca­tion to a 24/7 ded­i­cated tech­ni­cal-sup­port team. How­ever, our strong­est at­tribute resided in the de­fin­i­tive un­der­stand­ing of the com­pany’s per­sona, cul­tural facets as well as the type of con­tent that’s be­ing broad­casted to its [Saudi Broad­cast­ing Author­ity] re­spec­tive com­mu­nity.”

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