Com­mu­nity over the Past Few Weeks

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TWIT­TER TOP HASH­TAG PICKS OF THE MONTH

Hash­tag of the Month:

#WORLDCUP HASH­TAG TEAMS UP FOOT­BALL FANS ALL OVER THE WORLD

Fol­low­ing in the foot­steps of the Royal Wed­ding in May, the World Cup reigned supreme on Twit­ter in the months of June and July, from its very start to its fi­nal match. Twit­ter users all over the world tweeted their predictions, im­pres­sions, live re­ac­tions and mo­ments of glory/de­spair un­der the #Worldcup hash­tag and many had al­ready added the flag of their fa­vorite coun­try to their user­name even prior to the of­fi­cial start of the tour­na­ment on June 14. Fol­low­ing the open­ing cer­e­mony, broad­casted live from Moscow’s Luzh­niki Sta­dium, each of the matches went on to have its own hash­tag, made up of the two coun­tries’ ini­tials, be­sides the main hash­tag. And while many un­der­dogs re­ceived count­less praise in­clud­ing Croa­tia for de­liv­er­ing a stel­lar per­for­mance through­out and the Ja­panese team for al­ways keep­ing things tidy and clean, Twit­ter users were left un­der­whelmed by the per­for­mance of some top con­tenders such as Germany and Ar­gentina and star play­ers like Neymar, Messi and Ron­aldo.

ROGER FED­ERER DUMPS NIKE FOR #UNIQLO

When Roger Fed­erer stepped out onto Cen­tre Court at Wim­ble­don for his first-round match against Du­san La­jovic wear­ing Uniqlo kit, 65% of in­di­vid­u­als com­ment­ing on so­cial media were in a state of shock. The tennis leg­end has won 20 Grand Slam ti­tles wear­ing Nike hence the sur­prise about the tennis leg­end's de­ci­sion to dump Nike and the 20 year part­ner­ship for Uniqlo. Ar­guably, the suc­cess of any launch is de­ter­mined by how many peo­ple are im­pacted by it; given that Uniqlo was trend­ing on Twit­ter world­wide just min­utes af­ter the an­nounce­ment, the re­sults speak for them­selves. Mak­ing the an­nounce­ment on-court rather than in the build-up to the tour­na­ment was an in­no­va­tive ap­proach and en­abled Uniqlo to harness the shock fac­tor, max­imis­ing its media im­pact both across tra­di­tional out­lets and through so­cial media. Some might say it was the per­fect ex­am­ple of a "less is more" cam­paign.

NO ONE SAW THAT FLY­ING: KSA FASH­ION SHOW DRONES MAKE ROUNDS ON TWIT­TER

Or­ga­niz­ers of a fash­ion show in Saudi Ara­bia faced ma­jor back­lash and a stream of jokes on Twit­ter for us­ing fly­ing drones to model the dresses in­stead of ac­tual mod­els. And while event hold­ers jus­ti­fied their choice by men­tion­ing that their in­ten­tion was to make the fash­ion show ‘Ra­madan ap­pro­pri­ate’, Twit­ter users and in­ter­na­tional media were quick to point out the ab­sur­dity of the move, deem­ing it to be one of the weird­est fash­ion shows in his­tory. Videos of the event show­ing the black drones mov­ing across the space with out­fits [some be­ing Dolce & Gab­bana de­signs] hang­ing from them, in­stantly went vi­ral on so­cial media, as peo­ple were quick to point out the larger prob­lem re­flected in these im­ages, whereby pa­tri­archy and ex­treme re­stric­tions on women are still the rule in Saudi Ara­bia. This in­ci­dent came to counter the buzz over Saudi women be­ing able to fi­nally drive legally on June 24 af­ter the pre­vi­ously is­sued de­cree was of­fi­cially im­ple­mented.

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