ArabAd - - AD TALK -

> J. Wal­ter Thomp­son Saudi Ara­bia has re­tained the Con­sumer Busi­ness Unit (CBU) ac­count for Saudi Tele­com Com­pany (STC) and ad­di­tion­ally been awarded the op­er­a­tor’s Cor­po­rate Ac­count, af­ter a rig­or­ous se­lec­tion process across mul­ti­ple in­ter­na­tional agen­cies. The con­sol­i­da­tion of STC busi­ness with JWT that will serve the CBU and Cor­po­rate Com­mu­ni­ca­tions is a three-year con­tract.

> Pizza Hut, part of the Yum! Brands UAE has ap­pointed Mind­share MENA as their agency of record af­ter a com­pre­hen­sive pitch process. The se­lec­tion has co­in­cided with a con­sol­i­da­tion of both tra­di­tional and dig­i­tal media within one agency.

> C&B has been ap­pointed as AW Rosta­mani Group’s new­est com­mu­ni­ca­tion con­sul­tants. Ci­cero & Ber­nay Public Re­la­tions (C&B) will lead the public re­la­tions and com­mu­ni­ca­tion ser­vices for AW Rosta­mani Group (AWR), one of the Mid­dle East’s lead­ing and rep­utable or­gan­i­sa­tions with a port­fo­lio of 14 com­pa­nies that in­cludes multi­na­tional brands across seven di­verse sec­tors. Through the im­ple­men­ta­tion of in­te­grated PR strate­gies, C&B will be en­hanc­ing and main­tain­ing AWR’S rep­u­ta­tion as a lead­ing UAE con­glom­er­ate via sus­tained ex­po­sure across tra­di­tional and new age media. > Z7 COM­MU­NI­CA­TIONS TO REP­RE­SENT DUN­HILL ACROSS THE MID­DLE EAST. Z7 Com­mu­ni­ca­tions, the re­gional lux­ury public re­la­tions and events agency, was ap­pointed by Bri­tish lux­ury menswear brand dun­hill as its com­mu­ni­ca­tions part­ner across the Mid­dle East to sup­port the launch of the new store in The Dubai Mall and en­hance brand aware­ness in the GCC. With the up­com­ing re­launch of the Dubai Mall store this Au­tumn, Z7 Com­mu­ni­ca­tions will use its ex­per­tise in the re­gion to strengthen the dun­hill brand po­si­tion­ing and con­tinue to raise its pro­file in the Mid­dle East.

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