> J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a rigorous selection process across multiple international agencies. The consolidation of STC business with JWT that will serve the CBU and Corporate Communications is a three-year contract.
> Pizza Hut, part of the Yum! Brands UAE has appointed Mindshare MENA as their agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency.
> C&B has been appointed as AW Rostamani Group’s newest communication consultants. Cicero & Bernay Public Relations (C&B) will lead the public relations and communication services for AW Rostamani Group (AWR), one of the Middle East’s leading and reputable organisations with a portfolio of 14 companies that includes multinational brands across seven diverse sectors. Through the implementation of integrated PR strategies, C&B will be enhancing and maintaining AWR’S reputation as a leading UAE conglomerate via sustained exposure across traditional and new age media. > Z7 COMMUNICATIONS TO REPRESENT DUNHILL ACROSS THE MIDDLE EAST. Z7 Communications, the regional luxury public relations and events agency, was appointed by British luxury menswear brand dunhill as its communications partner across the Middle East to support the launch of the new store in The Dubai Mall and enhance brand awareness in the GCC. With the upcoming relaunch of the Dubai Mall store this Autumn, Z7 Communications will use its expertise in the region to strengthen the dunhill brand positioning and continue to raise its profile in the Middle East.