ABC Awarded at Lon­don’s RDE for Dis­tin­guished Work in Vis­ual Mer­chan­diz­ing

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ABC, one the most prom­i­nent malls and de­part­ments store in Le­banon, has been awarded at the Re­tail De­sign Expo (RDE), for its Christ­mas dec­o­ra­tion in the do­main of vis­ual mer­chan­diz­ing “An achievemen­t on its own right” says ABC in a press state­ment, as its cel­e­brated work was show­cased along­side a num­ber of other con­cepts cho­sen from all over the world to be part of Europe’s lead­ing event in the field of re­tail de­sign.

Ev­ery year, the vis­ual mer­chan­diz­ing pro­fes­sion­als at ABC come up with a set of cre­ative con­cepts that are ex­e­cuted through­out the quar­ters in cel­e­bra­tion of dif­fer­ent oc­ca­sions. For the Christ­mas hol­i­days, the team cre­ated an im­mer­sive ex­pe­ri­ence ti­tled ‘Christ­mas Dreams’, which won the award at Lon­don’s Re­tail De­sign Expo af­ter be­ing short­listed for its out­stand­ing pre­sen­ta­tion at ABC Ashrafieh, ABC Dbayeh, and ABC Ver­dun where in­no­va­tion and de­sign took cen­ter stage.

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