> J. Walter Thompson Dubai has been named the Agency of Record for the world renowned King’s College Hospital in Dubai. King’s College Hospital is a leading Global healthcare provider and has over 175 years of experience delivering high quality care and world leading clinical outcomes. They aim to support HH Sheikh Mohammed Bin Rashid’s Vision 2021 to position Dubai as a world class global healthcare hub.
> Grey Group MENA has won Dubai Electricity and Water Authority’s (DEWA) marketing and communications brief following a competitive pitch against a number of top agencies. The agency in Dubai will be responsible for all aspects of DEWA’S communications, with a special focus on sustainability and renewable energy in line with Dubai’s strategic plans. Dubai Electricity and Water Authority’s DEWA 2021 strategy is aligned to the UAE Centennial 2071, the UAE Vision 2021, and the Dubai Plan 2021. The goal is to secure a happy future and a better life for future generations, raise the country’s status as the best country in the world, and always rank first in all areas.
> Cicero & Bernay Public Relations (C&B) has been appointed as the communication partner for Azizi Developments, one of the leading private developers in the UAE. Through the implementation of an effective and integrated communication programme, C&B will enhance Azizi Developments’ standing in addition to
generating relevant exposure for the brand by leveraging opportunities with media contributors and key stakeholders.
> Z7 Communications has been appointed as the PR agency of the Swiss Maison d’horlogerie Baume & Mercier across the Middle East. Zeina El-dana, Founder & Managing Director of Dubai-based PR company z.seven commented: “We are delighted to welcome Baume & Mercier to our portfolio of luxury brands and are extremely excited to partner with a brand with such rich heritage and support its future and overall success in the region.” Z7 Communications will be responsible of all Baume & Mercier’s PR activities across the region.
> Mars Inc. has consolidated its global media business with Groupm after a review in which Starcom, OMD and Mediacom also participated. The brand invested $630 million in US advertising last year, according to Kantar Media. The new assignment will go into effect on January 1, 2019 and the transition period will run from August until December 2018, according to Mars.