ArabAd - - AD TALK -

> J. Wal­ter Thomp­son Dubai has been named the Agency of Record for the world renowned King’s Col­lege Hos­pi­tal in Dubai. King’s Col­lege Hos­pi­tal is a lead­ing Global health­care provider and has over 175 years of ex­pe­ri­ence de­liv­er­ing high qual­ity care and world lead­ing clin­i­cal out­comes. They aim to sup­port HH Sheikh Mo­hammed Bin Rashid’s Vi­sion 2021 to po­si­tion Dubai as a world class global health­care hub.

> Grey Group MENA has won Dubai Elec­tric­ity and Wa­ter Author­ity’s (DEWA) mar­ket­ing and com­mu­ni­ca­tions brief fol­low­ing a com­pet­i­tive pitch against a num­ber of top agen­cies. The agency in Dubai will be re­spon­si­ble for all as­pects of DEWA’S com­mu­ni­ca­tions, with a spe­cial fo­cus on sus­tain­abil­ity and re­new­able en­ergy in line with Dubai’s strate­gic plans. Dubai Elec­tric­ity and Wa­ter Author­ity’s DEWA 2021 strat­egy is aligned to the UAE Cen­ten­nial 2071, the UAE Vi­sion 2021, and the Dubai Plan 2021. The goal is to se­cure a happy fu­ture and a bet­ter life for fu­ture gen­er­a­tions, raise the coun­try’s sta­tus as the best coun­try in the world, and al­ways rank first in all ar­eas.

> Cicero & Ber­nay Public Re­la­tions (C&B) has been ap­pointed as the com­mu­ni­ca­tion part­ner for Az­izi De­vel­op­ments, one of the lead­ing pri­vate de­vel­op­ers in the UAE. Through the im­ple­men­ta­tion of an ef­fec­tive and in­te­grated com­mu­ni­ca­tion pro­gramme, C&B will en­hance Az­izi De­vel­op­ments’ stand­ing in ad­di­tion to

gen­er­at­ing rel­e­vant ex­po­sure for the brand by lever­ag­ing op­por­tu­ni­ties with me­dia con­trib­u­tors and key stake­hold­ers.

> Z7 Com­mu­ni­ca­tions has been ap­pointed as the PR agency of the Swiss Mai­son d’hor­logerie Baume & Mercier across the Mid­dle East. Zeina El-dana, Founder & Man­ag­ing Di­rec­tor of Dubai-based PR com­pany com­mented: “We are de­lighted to wel­come Baume & Mercier to our port­fo­lio of lux­ury brands and are ex­tremely ex­cited to part­ner with a brand with such rich her­itage and sup­port its fu­ture and over­all suc­cess in the re­gion.” Z7 Com­mu­ni­ca­tions will be re­spon­si­ble of all Baume & Mercier’s PR ac­tiv­i­ties across the re­gion.

> Mars Inc. has con­sol­i­dated its global me­dia busi­ness with Groupm af­ter a re­view in which Star­com, OMD and Me­di­a­com also par­tic­i­pated. The brand in­vested $630 mil­lion in US ad­ver­tis­ing last year, ac­cord­ing to Kan­tar Me­dia. The new as­sign­ment will go into ef­fect on Jan­uary 1, 2019 and the tran­si­tion pe­riod will run from Au­gust un­til De­cem­ber 2018, ac­cord­ing to Mars.

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