Loeries 2018: All the MENA winners!
On the 40th anniversary of the Loeries 2018, the best of brand communication across Africa and the Middle East was awarded over two nights in Durban.
Suhana Gordhan, Creative Director at FCB Africa, ended her period as Loeries Chair, and Tseliso Rangaka, Executive Creative Director at Ogilvy Cape Town, was announced as the new Chairman of the Loeries for the next two years. “I think Africa and the Middle East are among the most brand conscious places in the world right now and I’m thrilled that I’m going to have a bird’s eye view of the region. I think we have an opportunity to be really brave and take advantage of the fact that we’re not as constrained by tradition as markets like Europe and the US,” said Rangaka.
More than 2,500 entries were received, with 15 percent of entries from outside South Africa. A total of 700 brands were represented by 265 agencies from 15 countries across the MENA region.
The awards were judged by over 170 regional and international industry leaders in their fields.
At the awards ceremonies on Friday 17 and Saturday 18 August, 287 Loeries were awarded across 14 categories including six Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates.
Middle East agencies picked up two Grands Prix, six Golds, eight Silvers, 15 Bronzes and five Craft Certificates.