Krikri and copy­cat

ArabAd - - CONTENTS -

Here a Cas­ta­nia’s ad­ver­tis­ing im­age posted to the brand’s In­sta­gram page, which reads “Krikri do you love me?”. The im­age’s line is the same as Al Ri­faia’s three-se­cond GIF, com­piled here into static im­ages. This line comes as a twisted ref­er­ence to Drake’s hit sum­mer song “In My Feel­ings”- in which the Cana­dian rap­per asks his first girl­friend, Keshia Chanté, if she loves him in the first line of his song: “Keke, do you love me?” The song’s open­ing line is one catchy tune that sparked an in­evitable flurry of memes and in­spired its very own vi­ral dance chal­lenge. So it’s no sur­prise to see the two lo­cal ros­ter brands get­ting car­ried away by this Drake hook, pick­ing the song line and adapt­ing it to their brand mes­sage. What was sur­pris­ing though is to see that both brands have twisted the orig­i­nal first line like­wise, switch­ing Keke to krikri (the nut name) and this is quite un­eth­i­cal for the brand (Cas­ta­nia) that copied the idea of its com­peti­tor. Even though if it’s noth­ing but a co­in­ci­dence, brands in the same cat­e­gory are sup­posed to watch on the com­pe­ti­tion and do things bet­ter or be silent!

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