NADIM SAMARA PROMOTED TO CEO OF OMD MENA

Omnicom Media Group MENA has announced the promotion of Nadim Samara to CEO of OMD MENA, effective immediately. A 17-year veteran of Omnicom Group, Samara was previously the CEO of OMD’S UAE office and regional HQ. There, he played a critical role in the success of the agency, its performance and its transformation. He will now broaden his remit to the whole Middle East.

During his six-year tenure at the helm in the UAE, Samara has strengthened the agency’s service offering, created a new agile structure, secured many local, regional and global accounts, and won numerous awards for its work. He has sharpened OMD’S cutting edge in the areas of talent, innovation, technology, analytics and performance, to take better decisions faster and deliver better outcomes for the agency’s clients.

Samara will now lead a network of 15 offices with over 600 employees managing more than 200 clients. His task is to drive its transformation in the evolving media and marketing landscape to better respond to current and emerging client needs, including through relevant and effective consumer experiences and data-driven marketing solutions.