ArabAd - - PEOPLE -

Om­ni­com Me­dia Group MENA has an­nounced the pro­mo­tion of Nadim Sa­mara to CEO of OMD MENA, ef­fec­tive im­me­di­ately. A 17-year vet­eran of Om­ni­com Group, Sa­mara was pre­vi­ously the CEO of OMD’S UAE of­fice and re­gional HQ. There, he played a crit­i­cal role in the suc­cess of the agency, its per­for­mance and its trans­for­ma­tion. He will now broaden his re­mit to the whole Mid­dle East.

Dur­ing his six-year ten­ure at the helm in the UAE, Sa­mara has strength­ened the agency’s ser­vice of­fer­ing, cre­ated a new ag­ile struc­ture, se­cured many lo­cal, re­gional and global ac­counts, and won nu­mer­ous awards for its work. He has sharp­ened OMD’S cut­ting edge in the ar­eas of tal­ent, in­no­va­tion, tech­nol­ogy, an­a­lyt­ics and per­for­mance, to take bet­ter de­ci­sions faster and de­liver bet­ter out­comes for the agency’s clients.

Sa­mara will now lead a net­work of 15 of­fices with over 600 em­ploy­ees man­ag­ing more than 200 clients. His task is to drive its trans­for­ma­tion in the evolv­ing me­dia and mar­ket­ing land­scape to bet­ter re­spond to cur­rent and emerg­ing client needs, in­clud­ing through rel­e­vant and ef­fec­tive con­sumer ex­pe­ri­ences and data-driven mar­ket­ing so­lu­tions.

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