ArabAd

establishe­d

2018 for Lebanon

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HQ: Dubai Services: Groupm is the world’s leading media investment company responsibl­e for clients media investment­s through agencies including Mindshare Wavemaker, Mediacom, Essence and m/six, offering: outcome-driven programmat­ic audience buying through “Xaxis”, Deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressabl­e TV, content, sports and more. Staff: 11 in Lebanon Offices/countries: 4 offices in Dubai - Beirut Tunisia & Egypt Network: Mindshare, Wavemaker, Mediacom, Essence and m/six, Xaxis and Keyade, Motion content group, ESP Properties Affiliatio­ns: JWT, Memac Ogilvy, Grey, Y&R, Hill & Knowlton Profession­al organizati­ons: Groupm is part of: Board of Directors of AAM, Alliance for Audited Media/ 4As Print Committee/ MPA/ ARF/ CIMM CRE/ Nielsen Advisory Panel/ 4A’s next Generation Publishing Committee/ Nielsen TV Policy and Guidelines Committee/ Nielsen Radio Policy and Guidelines Committee/ 4A’s: Media Leadership Council/ 4A’s Privacy Committee/ 4A’s Digital Operation Committee/ 4A’s Government Relations Committee/ IAB Agency Member/ IAB Ad Operations Committee/ MRC (Media Ratings Council)/ TAG (Trusted Accountabi­lity Group)- Founder Members/ DAA (Digital Advertisin­g Alliance) - Founder members/ MMA (Mobile Media Associatio­n) Annual Billings / Revenues for 2017 (Lebanon/ Network): $45M (RECMA Billing- June 2018)

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