es­tab­lished

2018 for Le­banon

ArabAd - - PROFILES | MBU -

HQ: Dubai Ser­vices: Groupm is the world’s lead­ing me­dia in­vest­ment com­pany re­spon­si­ble for clients me­dia in­vest­ments through agen­cies in­clud­ing Mind­share Wave­maker, Me­di­a­com, Essence and m/six, of­fer­ing: out­come-driven pro­gram­matic au­di­ence buy­ing through “Xaxis”, De­liver pow­er­ful in­sights on con­sumers and me­dia plat­forms, trad­ing ex­per­tise, mar­ket-lead­ing brand-safe me­dia, tech­nol­ogy so­lu­tions, ad­dress­able TV, con­tent, sports and more. Staff: 11 in Le­banon Of­fices/coun­tries: 4 of­fices in Dubai - Beirut Tu­nisia & Egypt Net­work: Mind­share, Wave­maker, Me­di­a­com, Essence and m/six, Xaxis and Keyade, Mo­tion con­tent group, ESP Prop­er­ties Af­fil­i­a­tions: JWT, Memac Ogilvy, Grey, Y&R, Hill & Knowl­ton Pro­fes­sional or­ga­ni­za­tions: Groupm is part of: Board of Di­rec­tors of AAM, Al­liance for Au­dited Me­dia/ 4As Print Com­mit­tee/ MPA/ ARF/ CIMM CRE/ Nielsen Ad­vi­sory Panel/ 4A’s next Gen­er­a­tion Pub­lish­ing Com­mit­tee/ Nielsen TV Pol­icy and Guide­lines Com­mit­tee/ Nielsen Ra­dio Pol­icy and Guide­lines Com­mit­tee/ 4A’s: Me­dia Lead­er­ship Coun­cil/ 4A’s Pri­vacy Com­mit­tee/ 4A’s Dig­i­tal Op­er­a­tion Com­mit­tee/ 4A’s Gov­ern­ment Re­la­tions Com­mit­tee/ IAB Agency Mem­ber/ IAB Ad Op­er­a­tions Com­mit­tee/ MRC (Me­dia Rat­ings Coun­cil)/ TAG (Trusted Ac­count­abil­ity Group)- Founder Mem­bers/ DAA (Dig­i­tal Ad­ver­tis­ing Al­liance) - Founder mem­bers/ MMA (Mo­bile Me­dia As­so­ci­a­tion) An­nual Billings / Rev­enues for 2017 (Le­banon/ Net­work): $45M (RECMA Billing- June 2018)

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