When Monuments Get Hijacked...
In this month's Creative Culture, Joe La Pompe shares a collection of ads featuring artistic sculptures and statues present in various cities across the world, monuments that were cleverly hijacked to serve a brand's purpose. Fearless girl is the most recognizable one for bagging multiple awards and being one of the most highly honored campaigns in the history of the Cannes Lion International Festival . However, there are many other smart examples throughout the past few years showing that this non traditional way brands are using to reach audiences in public spaces has become some kind of a trend many advertisers were quick to catch on.