When Mon­u­ments Get Hi­jacked...

ArabAd - - CREATIVE CULTURE -

In this month's Cre­ative Cul­ture, Joe La Pompe shares a col­lec­tion of ads fea­tur­ing artis­tic sculp­tures and stat­ues present in var­i­ous cities across the world, mon­u­ments that were clev­erly hi­jacked to serve a brand's pur­pose. Fear­less girl is the most rec­og­niz­able one for bag­ging mul­ti­ple awards and be­ing one of the most highly hon­ored cam­paigns in the his­tory of the Cannes Lion In­ter­na­tional Fes­ti­val . How­ever, there are many other smart ex­am­ples through­out the past few years show­ing that this non tra­di­tional way brands are us­ing to reach au­di­ences in pub­lic spa­ces has be­come some kind of a trend many ad­ver­tis­ers were quick to catch on.

BY: JOE LA POMPE

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