> BBDO has won the global creative account for car manufacturer Ford. WPP initially won the Ford account 75 years ago. In April, Ford launched a global review of its creative agencies. At the conclusion of the review, WPP will continue to handle activation, including media planning and buying, digital and production. It will also be responsible for activating the Ford brand through key channels and regions, through its global Ford agency GTB as well as other WPP agencies, while Ford has appointed Omnicom Group’s BBDO as its lead creative agency. Wieden+kennedy has also been hired for special projects and innovations.
> Carat Dubai has been awarded the media responsibilities of the largest integrated theme park destination in the region, Dubai Parks and Resorts following a competitive pitch process. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai on a regional and global level.
> Property Finder has chosen J. Walter Thompson as its communication partner targeting the United Arab Emirates with immediate effect, and to manage its upcoming brand launch. The agency was selected amongst multiple international agencies that participated in its pitch process. Property Finder is a leading online portal providing the tools to help consumers find the properties that fit their needs.
> Sports and automotive specialist, Performance
Communications has been appointed to provide PR and media support for the first ever ADNOC Abu Dhabi Marathon, which will take place in the UAE capital on 7th December 2018. Reporting in to the race management team at RCS Sports and Events DMCC, who are organising the event on behalf of the Abu Dhabi Sports Council and ADNOC, Performance Communications will be responsible for promoting the marathon before and during the event, as well as handling all media requirements and attendance. > Regional luxury brand communications agency, Z7
Communications, has been appointed as the communications partner for Vacheron Constantin across the Middle East. Founded in 1755, Vacheron Constantin is the world’s oldest watch manufacturer, in continuous production for over 260 years. Z7 Communications will be responsible to strengthen the Vacheron Constantin brand positioning and continue to raise its profile in the Middle East.