News­pa­per De­liv­ered by Drone

ArabAd - - AD TALK -

A Ja­panese news­pa­per com­pany tested de­liv­ery by drone to de­ter­mine whether the un­manned air­craft can be re­lied on to bring news to the pub­lic in times of dis­as­ter.

Two weeks af­ter a level 7 earth­quake caused deadly land­slides and a wide blackout, a group com­pris­ing op­er­a­tors of the daily Hokkaido Shim­bun’s de­liv­ery shops suc­cess­fully flew a drone car­ry­ing 10 copies of its news­pa­per 200 me­ters across a river in the city of Asahikawa un­der a hy­po­thet­i­cal sce­nario in which a ma­jor quake dam­ages a bridge and sev­ers roads.

“I’m glad we were able to de­liver them suc­cess­fully, as news­pa­pers are an in­for­ma­tion in­fras­truc­ture that is nec­es­sary when some­thing dras­tic hap­pens,”takuma Banno, 41-year-old head of the daily’s distri­bu­tion shop in Sap­poro, said of the one-minute flight.

The idea for the test was hatched in May and planned out be­fore the quake struck. The group said it plans to also ex­plore the pos­si­bil­ity of au­tomat­ing distri­bu­tion by drone. > WPP

an­nounced the creation of a new agency, unit­ing dig­i­tal agency VML with cre­ative firm Y&R to form VMLY&R and de­liver a con­tem­po­rary, fully in­te­grated dig­i­tal and cre­ative of­fer­ing to clients on a global scale. VMLY&R’S propo­si­tion will com­bine brand ex­pe­ri­ence and brand ad­ver­tis­ing, draw­ing on the com­ple­men­tary ex­per­tise of VML and Y&R to cre­ate con­nected brands that drive value for clients. The new agency will be led by Global Chief Ex­ec­u­tive Of­fi­cer Jon Cook, who is cur­rently Global CEO of VML. Cook will re­port to Mark Read, Chief Ex­ec­u­tive Of­fi­cer of WPP. David Sable, for­mer Global CEO of Y&R, will con­tinue to sup­port Cook, VMLY&R and its clients as Nonex­ec­u­tive Chair­man as he tran­si­tions to a new role in WPP. WPP said that it will com­plete the merger of both the agen­cies in a phased man­ner till 2019.

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