TWIT­TER UK EX­PLORES THE FU­TURE OF RE­CRUIT­MENT WITH #ONETWEETCV

ArabAd - - SOCIAL SPHERE -

Think job post­ings have to be for­mal and bor­ing? Think again! This Septem­ber, Twit­ter UK adopted an un­usual re­cruit­ment strat­egy by ask­ing ap­pli­cants to prove them­selves in the space of a sin­gle tweet while us­ing the hash­tag #Onetweetcv. “Twit­ter UK is of­fer­ing five young job­seek­ers a unique work ex­pe­ri­ence op­por­tu­nity at its Lon­don HQ later this year,” the of­fi­cial an­nounce­ment read. “The twist is all ap­pli­ca­tions need to be made through a sin­gle Tweet. To ap­ply for the role, ap­pli­cants sim­ply need to Tweet us­ing the of­fi­cial hash­tag — #Onetweetcv.” Twit­ter UK also en­cour­aged ap­pli­cants to get cre­ative, demon­strate per­son­al­ity, avoid buzz­words and in­cor­po­rate dif­fer­ent el­e­ments into their tweets in or­der to stand out. This ini­tia­tive comes at a time when mil­len­ni­als are in­creas­ingly turn­ing to Twit­ter to con­nect with po­ten­tial em­ploy­ers, ac­cord­ing to re­cent data. “Our re­search sug­gests that 18-24-year-olds are in­creas­ingly ditch­ing tra­di­tional job ap­pli­ca­tions in favour of ap­proach­ing com­pa­nies via so­cial me­dia,” the of­fi­cial blog post stated. “Around half of those we sur­veyed liked the idea of us­ing Twit­ter to ap­ply for jobs rather than writ­ing a CV. What’s more, 70% feel that CVS don’t al­low them to show em­ploy­ers who they re­ally are.”

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