Wad­dah Sadek

ArabAd - - COVER STORY -

CEO - its. THE SIT­U­A­TION IS AT ITS LOW­EST

The ad in­dus­try is to­day in its worst sit­u­a­tion due to the eco­nom­i­cal cri­sis and the lack of dis­ci­pline of the sec­tor and chaos of the mar­ket.

The sit­u­a­tion won’t evolve to the bet­ter if the coun­try won’t reach any sta­bil­ity and if the in­dus­try won’t or­ga­nize it­self, spe­cially the re­la­tions be­tween agen­cies spe­cially me­dia and ré­gies.

One of the main chal­lenges is the cut of bud­gets and clients who are stuck be­tween the dig­i­tal and the tra­di­tional ad­ver­tis­ing

The in­dus­try can only change for the bet­ter once we ad­mit and get con­vinced that the think­ing of the new gen­er­a­tion is to­tally chang­ing and work ac­cord­ingly.

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