GHADA CHE­HAIBAR

Man­ag­ing and Cre­ative Di­rec­tor, Pur­ple ad­ver­tis­ing

ArabAd - - COVER STORY -

OVER­ALL SEN­TI­MENT

It was quite good in gen­eral, we could sense a cer­tain ef­fort, but I think there is a global stag­na­tion of over­all cre­ativ­ity. There’s noth­ing that’s out­stand­ingly out of the box. There was many cliché and deja-vu ideas and vi­su­als. But it’s not a critic of this par­tic­u­lar con­test, and it’s not only on our lo­cal level, it has be­come and in­ter­na­tional is­sue. Even in fash­ion and trends, we are see­ing the come­back of the sev­en­ties … in cin­ema, its re­makes and re­takes. The come­back of vin­tage. In the en­tries sub­mit­ted, what was strik­ing is that the stu­dents show­cased more ef­fort that the pro­fes­sional sec­tion, their posters were rich in ideas, con­tent and lay­out. We wish that stu­dents keep this spirit and keeps the cre­ativ­ity ex­plo­sive in his pro­fes­sional life af­ter­wards, not lim­it­ing him­self to any bound­aries.

ON THE WIN­NING POSTERS

The three con­cepts in pro cat­e­gory were self-ex­plana­tory and need no ra­tio­nale. The 1st one is dis­tin­guished by its strong lay­out and strik­ing col­ors, ev­ery­thing is clear, solid and at­trac­tive. The con­cept of the se­cond one is nice but it would pass more as a press ad than as a poster. The con­cept of the 3rd one is very strong al­though the lay­out has a lit­tle weak­ness in the square fit­ting in the rec­tan­gle, it was miss­ing a lit­tle re­fined touch to be­come per­fect.

As for the three win­ners in stu­dent cat­e­gory, all three are strong and clear and their con­cept and lay­out are tai­lor made and ideal for a poster. The third one is a bit rel­a­tive.

A LAST WORD….

I would like to thank Arab Ad and Tree ad and all those who sup­port and en­cour­age the cre­ative field, es­pe­cially that these con­tests are mo­ti­va­tions our young tal­ents to keep up the level and keep evolv­ing.

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