JOE ABOU-KHALED

ArabAd - - COVER STORY - RE­GIONAL CRE­ATIVE DI­REC­TOR, IMPACTBBDO – MENA

OVER­ALL EVAL­U­A­TION

The stan­dard is get­ting bet­ter year af­ter year, and I was very glad to see such a di­ver­si­fied pool of tal­ents com­pet­ing in both cat­e­gories. Mul­ti­ple craft­ing and ex­e­cu­tional tech­niques were im­ple­mented through­out the 160 en­tries which shows clearly that the con­tenders took their par­tic­i­pa­tion very se­ri­ously, es­pe­cially for such a wide and en­gag­ing topic. Tol­er­ance is a sub­ject that’s in the now and can be in­ter­preted in so many ways. The in­ter­na­tional ad­ver­tis­ing scene is abun­dant with case stud­ies and com­mu­ni­ca­tion plat­forms that tack­led this sub­ject, pro­mot­ing a more hu­mane, ad­e­quate and equal en­vi­ron­ment for mankind. Try­ing to en­cap­su­late all this in one poster is such a chal­lenge. The jury was look­ing for a big idea that stands out, a vis­ual im­pact that is ap­pro­pri­ate for a poster cat­e­gory and an ex­e­cu­tion that car­ries the mes­sage beau­ti­fully to the au­di­ence.

ABOUT THE WIN­NING POSTERS

Work is good over­all and dif­fer­en­ti­at­ing be­tween them was sub­jec­tive some­times. Many times we lost track of which en­try is sub­mit­ted by a stu­dent and which one is sub­mit­ted by a pro­fes­sional. I don’t know if this is some­thing good or not for our in­dus­try, but one thing is for sure, the new­com­ers are bet­ter than the ones we have to­day.

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