WHAT­SAPP

WHAT­SAPP CON­FIRMS PLANS TO IN­TRO­DUCE ADS UN­DER STA­TUS

ArabAd - - SOCIAL SPHERE -

In a rather log­i­cal devel­op­ment for Face­book-owned What­sapp, it looks like the mes­sag­ing plat­form is pre­par­ing to roll out ads un­der What­sapp Sta­tus [the app’s Sto­ries-like ex­pir­ing con­tent sec­tion] in 2019 as a way of mon­e­tiz­ing its free ser­vice. “That's go­ing to be a pri­mary mon­e­ti­za­tion mode for the com­pany, as well as an op­por­tu­nity for busi­nesses to reach peo­ple on What­sapp,” Vice Pres­i­dent Chris Daniels re­port­edly told The Eco­nomic Times. With over 450 mil­lion daily users, Sta­tus prom­ises to be an ad plat­form to watch for brands to­day, es­pe­cially that it’ll most likely be pow­ered by Face­book’s na­tive ad sys­tem, which al­lows mar­keters to cus­tom­ize it di­rectly through Ads Man­ager and gives brands an added out­let for cross-pro­mo­tion when it comes to their cam­paigns. And while the pre­cise dy­nam­ics of What­sapp ads have yet to be re­vealed, mar­keters have got to start ex­plor­ing its po­ten­tial ben­e­fits, no­tably in terms of reach­ing new au­di­ences that may not be as ac­tive on Face­book and In­sta­gram but use What­sapp as a daily com­mu­ni­ca­tion tool.

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