GOING ONE, GOING FRIES, GONE!

While an artwork by renowned street artist Banksy was being auctioned at $1.4 million, it went partially sliced into thin strips to the awe of the audience present at that time. Afterwards, the new work became a new original artwork and has been granted a certificate by Pest Control, Banksy's authentication body, and has been given a new title, "Love is in the Bin." Banksy, whose identity is kept secret, posted a video on Instagram showing him putting the shredder into the picture's frame, explaining he did intentionally so in case it was ever put up for auction. "A few years ago I secretly built a shredder into a painting. In case it was ever put up for auction," read the text cut between shots. The artist, who is known for graffiti that attacks capitalism, captioned the post "The urge to destroy is also a creative urge," a quote from Picasso. A new acquirer won the bid of Banksy’s semi-shredded “Girl with balloon.” It has become the 1st artwork in history to have been created live during an auction. The buyer, a female European collector, has acquired the artwork at the same price ($1.3 million )as was achieved in the room on the night were the artwork got self-destructed.

Following this self-destructive stunt, brands jumped on the occasion and releasing ads that refers to Banksy's shredded work. Best of these real-time marketing efforts were Ikea, Perrier, Mcdonald's.

Ikea posted a do-it-yourself piece of art on its Norwegian Instagram, with a frame, poster and scissors, questioning what the potential value of its version would be. It also posted another ad for a frame with a tagline: "Masterpiece that everyone can own."

One of Mcdonald's ad agencies created its own art on the fry, showing an upside-down "M" logo being shredded into fries. Richard Agius, a creative director at TBWA/ANG in Malta, posted the image on Twitter.

Perrier produced an animation showing a soda can being shredded into lemon slices with the caption: "No need to break the bank for a work of art."