Epica win­ners an­nounced

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FILM: “The Party Bus”, Shi­seido

The Film Grand Prix was won by Shi­seido in-house for its quirky and po­etic film “The Party Bus”, which com­bines an­i­ma­tion, spe­cial ef­fects and drama to tell a con­tem­po­rary fairy tale. The 3D an­i­ma­tion re­quired close to 2000 stop mo­tion shots.

Shi­seido cre­ative di­rec­tor Masato Ko­sukegawa said: “I would like to thank Shou Yanag­i­sawa, the di­rec­tor, and all the artists who worked with us, for their pre­cise and in­spired craft. ‘The Party Bus’ was made to ex­pand Shi­seido’s reach to young peo­ple. We thought a lot about what we could do with makeup in this con­fused and di­vided world. In the end we ar­rived at the con­cept that makeup can be coura­geous, and that do­ing your makeup your own way brings self-con­fi­dence. This led us to touch on the topic of LGBT. In Ja­panese cul­ture there is a strong con­ser­va­tive ten­dency, and sto­ries of LGBT are not com­monly told yet. I think this film was prob­a­bly the first work by a ma­jor Ja­panese com­pany to ad­dress LGBT in an ad­ver­tise­ment.”

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