Joe and the City
As an active social entity throughout the years, the Beirut-based creative boutique Joe Fish has sought to be a meeting point for people of different backgrounds to share and express their stories. “We believe that our experiences shape us, and have the power to ignite change in the world around us,” explained Joe Fish founder and creative director Rami Traboulsi.
Therefore, on the occasion of Beirut Design Week’s 2018 edition, Joe Fish called on 15 artists and designers from all disciplines to share their experiences in the city, both good and bad, translating these moments into an artwork. There were no rules except for one: it had to be portrayed through the character of Joe, the fish, the agency’s logo and mascot.
The Joe Fish office was transformed into an exhibition space, dedicated to showcasing the pieces shared by the design community, all including a clever manipulation of the character.
Visitors had the opportunity to vote for their favorite interpretation and the top honor went to Dahlia Khodur, whose portrayal of Joe stuck in a plasticwraped habitat, struck a chord with onlookers.
This initiative played a vital role in distinguishing the agency’s creatively-focussed offering by bringing to life the art form of storytelling and allowing the free expression of many talents, while playfully illustrating the agency’s sense for ‘branding’ since all artworks ended plastered on the agency’s green-painted walls for visitors to admire.
Dahlia Khodur (top vote)