Frightfully Happy

It is believed that the world craves people who challenge the ordinary. We can’t but agree.

As you may already know, Halloween is a big event at Joe Fish. Each year, the agency puts tremendous efforts into coming up with one shot to post on social media--from brainstorming sessions to production costs nothing stops the team, as the passion to create is omnipresent and reflects on the end result. So this year was no exception. However, the creative team decided to do things a bit differently.

“2018 in Lebanon has had us feeling like it’s Halloween every day,” explains Rami Traboulsi Joe Fish CEO. “With all the horrors coming at us from all direction, we’ve reached a stage where it has become part of our daily routine. Therefore, we decided we’ve had enough horror and went the opposite direction.”

The result is a photo of the team with Halloween costumes that were frightfully good and pop. So good that it deserves a round of applause for photography, production and mostly for being in a league of their own- going full blast halloween year after year.