> Following an extensive review process, Zain Group has appointed OMD as their new strategic media-buying partner effective immediately, making this its first telco account win for OMD on a regional level. OMD has been given the media portfolio covering Zain Group and its mobile operations in Kuwait, Bahrain, Iraq, Jordan and KSA. > J. Walter Thompson was chosen by Zain Kuwait as its creative and communication partner, after finalizing its pitch process initiated in Q3 of 2018.
> Following a four-way competitive pitch, Mcdonald’s Egypt has decided to award its digital and social media account to OMD Egypt. The Omnicom Media Group Mena-owned business performance company took over from the incumbent, Digital Republic, in January. This is the first time Mcdonald’s will work with OMD in Egypt.