JULY | #Inmyfeelingschallenge

Following in the footsteps of viral Internet phenomena like the ALS Ice Bucket Challenge and the Harlem Shake, 2018 jumped on the train with the widely popular #Inmyfeelingschallenge, also known as the #Kikichallenge, whereby people would get out of a car and start dancing to the "Kiki, do you love me? Are you riding" line from rapper Drake’s song In My Feelings in the street. Everyone seemed to ride along, sharing videos and special versions of the #Inmyfeelingschallenge throughout the month of July. The challenge went viral to the point where the most retweeted tweet of the entire year was nothing more than South Korean boyband BTS’S version of it mentioning the hashtag.