Face­book’s #10Yearchal­lenge Meme Takes Over the In­ter­net

ArabAd - - SOCIAL SPHERE -

Face­book users woke up af­ter New Year’s to yet an­other vi­ral meme: the 10-Year Chal­lenge. Also known as the 2009 vs. 2019 Chal­lenge, the so-called chal­lenge fol­lows a pretty sim­ple premise: peo­ple post a photo of them­selves in 2009 next to one from 2019 to show­case their evo­lu­tion/glow-up. At­tract­ing count­less so­cial me­dia, brands and celebri­ties like Reese Wither­spoon and Nicky Mi­naj, the chal­lenge was not con­fined to Face­book but spread to ev­ery other so­cial net­work, namely Twit­ter and In­sta­gram. The rise of the meme con­versely reignited the de­bate about per­sonal data among ex­perts and the me­dia, as some spec­u­lated the chal­lenge to be part of Face­book’s ef­forts to per­fect its face-recog­ni­tion soft­ware while oth­ers re­futed the claim us­ing the pre­vi­ous avail­abil­ity of the data as an ar­gu­ment. “Peo­ple don’t re­li­ably up­load pic­tures in chrono­log­i­cal or­der, and it’s not un­com­mon for users to post pic­tures of some­thing other than them­selves as a pro­file pic­ture,” Kate O’neil wrote in a vi­ral Wired ar­ti­cle ad­dress­ing this par­tic­u­lar ar­gu­ment. “In other words, it would help if you had a clean, sim­ple, help­fully la­beled set of then-and-now pho­tos.”

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