ArabAd - - PEOPLE -

> has ap­pointed Joe Ni­co­las to the role of CEO of UM MENAT. Ni­co­las has been with UM for over nine years, start­ing as the Re­gional Head of Re­search, and then as head of Strat­egy where his ef­forts were fo­cused on build­ing the agency’s ca­pa­bil­i­ties in in­sight gen­er­a­tion and data-driven plan­ning. In 2013, he as­sumed the role of Head of Prod­uct and be­came the driv­ing force be­hind the suc­cess­ful roll­out and in­te­gra­tion of UM’S prod­uct of­fer­ings of so­cial, dig­i­tal, branded con­tent, tech­nol­ogy and cre­ative so­lu­tions. Alsso, MCN Me­dia­brands an­nounced changes to bol­ster its re­gional lead­er­ship struc­ture in the ar­eas of dig­i­tal and in­vest­ment man­age­ment.

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