Naji Bou­los Launches New Op­er­a­tions

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Naji Bou­los has an­nounced the launch­ing of his new op­er­a­tion, a cre­ative and in­no­va­tive con­sul­tancy he la­belled Jicébé. The agency name refers to the acro­nym of Naji’s late father, the renowned ad man Jean-claude Bou­los, who used to be nick­named JCB, which is pro­nounced Jicébé in French.

Through Jicébé, the for­mer man­ag­ing di­rec­tor of Memac Ogilvy Beirut, has de­cided to put his 30+ years of com­mu­ni­ca­tion ex­pe­ri­ence and ex­per­tise at the ser­vice of com­pa­nies and or­ga­ni­za­tions by help­ing them in­no­vate and find cre­ative so­lu­tions that boost their busi­ness, and by em­pow­er­ing the peo­ple who drive them to un­lock their creativ­ity and find ideas.

“I be­lieve that creativ­ity is for ev­ery­one and that there is room for ag­ile en­ti­ties to ser­vice clients and make a pos­i­tive im­pact on their re­sults. As sim­ple as that,” he as­serted in the press an­nounce­ment. Jicébé will be part­ner­ing with bril­liant and artis­tic talents from all dis­ci­plines who will bring a dif­fer­ent per­spec­tive to things. “It is a new ap­proach, it is chal­leng­ing and ex­cit­ing,” he added.

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