Brands Can’t Contain their Egg-citement

Just like Facebook’s 10-Year Challenge, the Instagram-born world-record egg also gave brands plenty of room for real-time marketing.

FINE TISSUES [@finetissues]

Popular tissue brand Fine utilized the egg to send a promotional message about its main product by placing a cracked egg on top of one of its tissues. “An egg. Yes, an egg is breaking the internet…,” the caption read. “But if ever (we hope not) there’s some literal breaking to happen, at least you can be sure that Fine Super Towel will take care of the mess.”

VOLVO LEBANON [@volvocarslebanon]

Famous for its superior safety standards, the Volvo brand in Lebanon kept it simple, placing an egg on one of its seats alongside the tagline “we protect what you value the most” in bold, in reference to its international reputation.

WONDEREIGHT [@wondereight]

Branding and interactive agency Wondereight cleverly associated the egg with one of its clients to communicate a recent achievement. Under a picture of people pushing a massive egg, the agency announced that Al-watania Poultry had just surpassed 1 million eggs produced per day, thereby supplying more than 50 percent of the Saudi market's need.

IKEA [@ikeaksa]

Here is a great one around the world-buzzing egg story. This is a smart real time mktg ad from Ikea KSA. To promote their egg holder, they have posted to their KSA instagram page this ad saying: a ‘place to rest after fame’. Timely brilliant!