Sasan Saeidi

CEO J. Walter Thompson Gulf

Personalization: Connecting Content & Data. I think more brands and our clients are already doing this, moving towards personalized one to one marketing; connecting data and content.

Artificial Iintelligence (AI): I think brands will continue to bring out emotional connection with physical environments and AI will be the driver of this.

Micro-influencers: I have never been a fan of influencer marketing as it’s becoming less and less authentic. But micro influencers on the other hand are much more believable; relatable and cost effective. So this focus will rise and it should.

Gen Z: It’s time to focus on Gen Z. They are graduating and becoming employees. They are influential, they seek authenticity and want brands to be socially responsible. They mean business and marketing to this segment is a trend on its own.