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> Following a competitive pitch process, Havas Media Middle East has been appointed as the media agency for Bounce Middle East. The partnership will see Havas Media ME handle the media strategy of the trampoline park and entertainment group across the entire GCC region. From its first venue in Dubai to Abu Dhabi, Al Ain, Jeddah, Doha and now Riyadh, BOUNCE has grown to seven venues in four years across three countries and has recorded consistent growth year on year. It will continue to expand the business and has plans to open new venues in Beirut, Dubai and Muscat in 2019, while construction is also underway in Bahrain, Al Khobar and a second venue in Riyadh.

> Regional luxury brand communications agency Z7 Communications has been appointed as the Middle East representative for Nikki Beach Resort & Spa Dubai. Founded in 1998 by entrepreneur Jack Penrod, Nikki Beach has fast grown into a global, multifaceted luxury hospitality brand with 14 beach clubs and four hotels and resorts including the Dubai property, which opened in 2016. “We’re delighted to welcome Nikki Beach Resort & Spa Dubai to the Z7 portfolio,” said Zeina El-dana, Founder & Managing Director, Z7 Communications. “The resort is a great mix of Miami cool with Middle Eastern influences, making it the perfect addition to the Z7 Communications’ Lifestyle division.”

> Beko awards its MENA media to OMD. The global home and small appliance brand Beko has consolidated its regional media account into OMD following a competitive pitch. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now cover 17 markets in the region for Beko’s full portfolio of