> Ziad Ghorayeb

appointed as Regional Managing Director Isobar MENA as Karim Khalifa steps down as CEO, firstly of Digital Republic, and then for the last three years at Isobar MENA. Ziad Ghorayeb has been appointed to the role of Managing Director MENA, managing the Egypt and GCC operations based out of Dubai, effective 1st March 2019. Ghorayeb has over seventeen years’ experience in the industry across leadership roles, most recently as Head of Product at Initiative MENA. His expertise lies in digital integration, strategy and content and he will be responsible for developing Isobar’s capabilities and product offering, with a focus on regional expansion to grow the agency. Khalifa joined Isobar after the acquisition of Digital Republic by Dentsu Aegis Network in May 2016. He will formally step down as CEO on 30 April 2019 having remained on the board in an advisory capacity during the transition period.