> Ziad Gho­rayeb

ArabAd - - PEOPLE -

ap­pointed as Re­gional Manag­ing Di­rec­tor Iso­bar MENA as Karim Khal­ifa steps down as CEO, firstly of Dig­i­tal Repub­lic, and then for the last three years at Iso­bar MENA. Ziad Gho­rayeb has been ap­pointed to the role of Manag­ing Di­rec­tor MENA, manag­ing the Egypt and GCC op­er­a­tions based out of Dubai, ef­fec­tive 1st March 2019. Gho­rayeb has over seven­teen years’ ex­pe­ri­ence in the in­dus­try across lead­er­ship roles, most re­cently as Head of Prod­uct at Ini­tia­tive MENA. His ex­per­tise lies in dig­i­tal in­te­gra­tion, strat­egy and con­tent and he will be re­spon­si­ble for de­vel­op­ing Iso­bar’s ca­pa­bil­i­ties and prod­uct of­fer­ing, with a fo­cus on re­gional ex­pan­sion to grow the agency. Khal­ifa joined Iso­bar af­ter the ac­qui­si­tion of Dig­i­tal Repub­lic by Dentsu Aegis Net­work in May 2016. He will for­mally step down as CEO on 30 April 2019 hav­ing re­mained on the board in an ad­vi­sory ca­pac­ity dur­ing the tran­si­tion pe­riod.

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