Monoprix introduces ingenious labels on Valentine

At Monoprix, twisted packaging is a whole art. The French grocery chain store has found a delightful yet unusual way for its customers to convey their feelings for their crushes on Valentine’s Day.

With its agency Rosapark, it has produced a range of 7 limited-edition brand packaging designs, each with the usual food labels replaced with punny love messages (a pun, such as I have the hots chocolate for you, or I’m head over peas for you), and a space where people can insert their phone number.

The special range “06 packs” (in France most cell numbers begin with 06) aims to be perfect way to slip a note into the shopping basket of a crush or admired one. For years, Monoprix has been known for its clever phrasing of product names. Monoprix knows that 50% of its shoppers are single. Singles who cross paths every day at Monoprix. Which is why the brand wanted to lend a hand through packs with messages that convey some witty messages of love and affection.