Mono­prix in­tro­duces in­ge­nious la­bels on Valen­tine

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At Mono­prix, twisted pack­ag­ing is a whole art. The French gro­cery chain store has found a de­light­ful yet un­usual way for its cus­tomers to con­vey their feel­ings for their crushes on Valen­tine’s Day.

With its agency Ros­apark, it has pro­duced a range of 7 lim­ited-edi­tion brand pack­ag­ing de­signs, each with the usual food la­bels re­placed with punny love mes­sages (a pun, such as I have the hots choco­late for you, or I’m head over peas for you), and a space where peo­ple can in­sert their phone num­ber.

The spe­cial range “06 packs” (in France most cell num­bers be­gin with 06) aims to be per­fect way to slip a note into the shop­ping bas­ket of a crush or ad­mired one. For years, Mono­prix has been known for its clever phras­ing of prod­uct names. Mono­prix knows that 50% of its shop­pers are sin­gle. Sin­gles who cross paths every day at Mono­prix. Which is why the brand wanted to lend a hand through packs with mes­sages that con­vey some witty mes­sages of love and af­fec­tion.

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