An Instantly Recognisable Mobile Menu

In a cluttered landscape of mobile app launches, Mcdonald’s instantly recognisable iconography (Big Mac, Fries, Egg Mcmuffin, coffee) was leveraged in a fresh, beautiful and relevant way by the creative team at Toronto-based Cossette agency who collaborated with Tonic DNA.

Titled ‘Mobile Menu’, this Print campaign was designed back in 2018 to promote Mymcd’s Mobile Ordering app. It was also translated into videos that were posted on social media. All elements were created in CG to represent, in a fun and creative way, some of the most iconic Mcdonald menu items.

With already few wins bagged end of last year at award shows including the Epica and Fab awards, this campaign is set to win more awards in 2019.