So Fast, Pray the Ink Stays On

To stress on the speed of SABB’S money transfer services, Leo Burnett Saudi Arabia created a print campaign simply showing three (unusual) banknotes. What was supposed to look like the United States’ 100-dollar bill with Benjamin Franklin portrait, India’s 2000 rupee banknote featuring the Mahatma Gandhi and a 50 Euro banknote, has been given a new twist.

Indeed, the bills aren’t the usual notes we are used to but have been depicted upside down to illustrate the unparalleled speediness of the transaction you get at SABB. The campaign was titled: ‘Money transfer so fast, pray the ink stays on’. All has been said!.