Wunderman Thompson’s New Brand Built to Inspire Growth

Following the announcement of the merge of J.walter Thompson with Wunderman, both a WPP agencies, Wunderman Thompson has launched its new brand, one that distinctively positions the brand as a provider of end-toend solutions—through creative, data, commerce, consulting, and technology services—at a global scale. The new brand, created by Landor, showcases that growth is a force of good and all growth starts with inspiration. Wunderman Thompson believes that inspiring growth takes three things: 1) See the world differently and reject conventional thinking; 2) Unbounded creativity to rethink business, culture and brand experiences; 3) Act decisively and accountably end-to-end. The newly formed agency will be led by global CEO Mel Edwards, currently the global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become chairman of the new company.