> Cicero & Bernay Public Relations (C&B) has expanded into Libya through an affiliate partnership with Bashir Mraish Consultancy (BMC), which also represents Cicero & Bernay in Jordan and Iraq. BMC will support Cicero & Bernay with strategic communications catered to the Libyan market, offering on-ground support as well as public relations and media relation services. BMC has worked with brands such as Adidas, Google, and General Electric among others. This affiliation further strengthens C&B’S regional presence and comes as a continuation of the agency’s expansion across the MENA region and the Indian Subcontinent, with a planned presence in 25 markets by the end of 2019.
> Publicis Media has consolidated two of its global networks – Blue 449 and Spark Foundry – to create one powerhouse global proposition. The new unified network will operate under the Spark Foundry brand in the majority of markets, boosting the agency’s footprint globally.