in brief

ArabAd - - AD TALK -

> Cicero & Ber­nay Pub­lic Re­la­tions (C&B) has ex­panded into Libya through an af­fil­i­ate part­ner­ship with Bashir Mraish Con­sul­tancy (BMC), which also rep­re­sents Cicero & Ber­nay in Jor­dan and Iraq. BMC will sup­port Cicero & Ber­nay with strate­gic com­mu­ni­ca­tions catered to the Libyan mar­ket, of­fer­ing on-ground sup­port as well as pub­lic re­la­tions and me­dia re­la­tion ser­vices. BMC has worked with brands such as Adi­das, Google, and Gen­eral Elec­tric among oth­ers. This af­fil­i­a­tion fur­ther strength­ens C&B’S re­gional pres­ence and comes as a con­tin­u­a­tion of the agency’s ex­pan­sion across the MENA re­gion and the In­dian Sub­con­ti­nent, with a planned pres­ence in 25 mar­kets by the end of 2019.

> Publi­cis Me­dia has con­sol­i­dated two of its global net­works – Blue 449 and Spark Foundry – to cre­ate one pow­er­house global propo­si­tion. The new uni­fied net­work will op­er­ate un­der the Spark Foundry brand in the ma­jor­ity of mar­kets, boost­ing the agency’s foot­print glob­ally.

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