Walid Kanaan: “I have no pa­tience for medi­ocrity"

ArabAd - - CONTENTS -

The es­tab­lished and award-win­ning creative of TBWA/RAAD Mid­dle East, Walid Kanaan, needs no pre­sen­ta­tion, be­ing the chief of­fi­cer of the net­work’s re­gional creative ‘Dream Team’ that have led the agency to new heights. Here’s the other side of Walid, a more in­ti­mate face to dis­cover through Arabad’s in­for­mal ques­tion­naire de­signed to pick the mind and heart of the re­gion’s top cre­atives.

What gets you up in the morn­ing?

Not be­ing able to hit the snooze but­ton.

What do you en­joy most about your job?

It’s not a job, it’s a play­ground.

Who do you ul­ti­mately want to be­come?

A sane grandpa.

What is your great­est ex­trav­a­gance?

Be­ing an ex­per­i­men­tal sub­ject, for my wife’s choco­late.

What’s your motto in life?

We only live once.

What keeps you in the game?

The fun of play­ing it.

What keeps you up at night?

An idea.

What would be your worst night­mare?

When peo­ple wor­ship bad­ver­tis­ing (pun in­tended… oh God).

What in­spires you most?


What mu­sic have you been lis­ten­ing to lately?

First Man mu­si­cal score (any­thing that lifts me up all the way to the moon).

What is the gad­get you can­not live with­out?

The iphone recharge ca­ble.

What can we find on your phone?

What hap­pens on my iphone stays on my iphone.

What qual­ity do you most look up to in a woman?


What qual­ity do you most look up to in a friend?


Who would you like to sit next to on a seven-hour flight?

Don­ald Trump (no other co­me­dian can com­pen­sate my long-flight-on-board en­ter­tain­ment).

If you could live for one day the life of an­other per­son, who would it be?

Jeff Be­sos. (He would wake up the next day com­pletely broke).

If you could have din­ner with some­one, liv­ing or dead, who would it be; and what ques­tion would you ask him/her?

Leonardo Da Vinci. Q: was she smil­ing or not?

If you were to be rein­car­nated, what would you like to come back as?

A hawk (I’m fed up wear­ing eye­glasses).

If you were to change pro­fes­sion, what would you choose to do?

A wine maker.

What do you con­sider to be the great­est head­line of all time?

Think Dif­fer­ent.

What busi­ness tip would you give the new­bies?

You will al­ways be as good as your last work.

What is your idea of per­fect hap­pi­ness?

The smile of a baby.

Where can we find you on a Fri­day night?

Prob­a­bly 10,000m above sea level.

If you could choose one su­per­hero power, what would it be and why?

Hulk - so I could change Le­banon’s po­lit­i­cal sys­tem in few min­utes.

What would you do if you won the lot­tery?

Not scream.

What is the one word you catch your­self say­ing too of­ten?

The mag­i­cal F*** word.

What would you like to be do­ing five years from now?

What I was do­ing pas­sion­ately five years ago.

If you could be any­where in the world right now, where would you be?

Any of the other 47 Le­banon in the world.

What’s the last book you read or movie you saw?

‘L’arabe du Fu­tur’ (a gen­uine re­flec­tion on the Arab world in the 70s – 80s).

What is the one thing you wish you have de­signed?

It is not de­signed yet.

WALID KANAAN, Chief Creative Of­fi­cer TBWA\RAAD Mid­dle East.

I love... my fam­ily.

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