Marketing Love & Hearts Day

For some people, Valentine is the cheesiest celebration of the year, an occasion to boost marketing around red hearts and bears. For others, it is the most romantic day of the year. Whatever side you’re on, February 14 will always remain as a celebration of love and an opportunity for brands to tie up messages in most relevant fashion. This year, a slew of ads have managed to leave a lasting impression and here is why. IKEA

Do you need spoon-feeding to get Ikea’s message (pun intended)? The Swedish retailer is keen on reminding us about the most important dessert on Valentine’s Day by showing us a pair of spoon and a tag price and you let your imagination run wild. Created by the Smarts, Bulgaria for IKEA.

Dom Francisco

Another use of cutlery gone wild on Valentine’s Day for Dom Francisco restaurant. What happens after dinner is up to your imagination.

Vodafone

A clever way to show how Valentine’s Day is changing with the times. This one from IKEA’S is less subtle than the pair of spoons (above). Here’s a blunt suggestion on how you can spend Valentine’s Day and the best way to do it. Created by BBH Singapore agency.

Durex

The fastest and most conclusive marriage proposal ever, by Georgiabased J.walter Thompson Metro. Simple, funny and witty!

Quakevision

A sponsored Instagram ad by local agency Quakevision stating that there are million ways to say it in this digital age where greetings via social messaging has become the norm. A statement that makes sense coming from the digital expert agency.

Clementine

A sweet message of love, with a beautiful illustration and no red coloring but the heart. Nice and simple specially with the usual clementine fruit that adapts to every occasion. We are fan of this infinite corporate twist from this local ad agency.

FEER MCQUEEN

Beirut-based boutique agency Feer Mcqueen kept up its signature aesthetic through #Lovebydesign, a clever Valentine series featuring five different graphic design tools (alignment, opacity, cropping, die-cutting and resolution) applied to real life relationship situations.

Spirit Advertising

Spirit Advertising, on the other hand, paid an homage to briefs [or the lack of them] through an animation featuring the tagline ‘no brief, no love’, expressing every creative’s frustration and reminding clients of this “highly recommended dose of valentine’s” which also counts as ‘every creative’s favorite” to say the least.

Republique

The feel good virtual likes we can’t live without highlighted in this simple and to the point message.

Beirut Beer

Has Beirut Beer finally moved on as they claim, and won’t be poking fun anymore at their main competition? At least on Valentine, they claimed so and preferred to spread some love.

Creative Minds of Lebanon

Ask every Lebanese and they will tell you: you can’t have one without the other. Two halves of a pair (bonjus & mankousheh and biscuit & raha [loukoum] ). That’s a true love story and it is designed by Interior architect and illustrator Tony Maalouf and shared on Creative Minds of lebanon Instagram page.

Bonjus

A cute play on word that appeals to all ages. Indeed, when you are in love, you see hearts everywhere, even on a popsicle: so ‘Ice Cream Love’, it is!!

Dunkin’ Lebanon

Dunkin’ Lebanon put a shareable twist on their paper cups in February to celebrate Valentine’s by introducing illustrations showing different love scenarios that can only be completed when two cups are placed next to each other [rotating the two cups would result in four different illustrated scenarios]. The concept was tied to an online activation titled #Sharetheloveshareacoffee whereby fans were asked to DM the name of a loved one they’d like to share a coffee with on Valentine’s and 25 winners were selected to receive a special package from Dunkin’ and Anghami on February 14.