BLOM Bank Takes it Back to the Roots in New ﻓﻜﺮ_ﺑﻠﺒﻨﺎن# Ad

BLOM Bank’s latest ad campaign inviting people to showcase their Lebanese pride by encouraging all things local made quite some buzz online during the month of March. Titled ﻓﻜﺮ_ﺑﻠﺒﻨﺎن# [Lebanese for #Thinkaboutlebanon], the campaign was launched through a dynamic TVC that was simultaneously uploaded online on the bank’s various social media channels with the Arabic equivalent of “Lebanon deserves that we think about it” as a caption. The video did the best on Facebook, where it garnered significant engagement in a relatively short period of time, including 509 shares. The video was followed by a series of still images focusing on specific notions from the video under the same hashtag. This one comes as the second most memorable Lebanese bank communication/campaign this year following Bank Audi’s 6-episode ‘Café l Hay’ web series [while quite different in format, both were memorable to the Lebanese audience for capitalizing on Lebanese values/being adequately customized for their target audience]. If built upon wisely, this campaign can help leverage BLOM’S presence on other social media channels than Facebook as well: capitalizing on the hashtag in its Twitter communication can lead the bank to engage more with the audience on the platform, while utilizing visual material tastefully in a way to appeal to Instagram’s lifestyle-obsessed users can also help grow its follower base.