In­te­grated Grand Prix I PR Grand Prix I Print & Pub­lish­ing Grand Prix

IM­PACT BBDO, DUBAI, UAE, ‘The Blank Edi­tion’, An-na­har

ArabAd - - COVER STORY -

The jury room im­me­di­ately re­sponded to this en­try. We un­der­stand the power of the press to hold politi­cians to ac­count and to rally ci­ti­zens to share their voice. A sim­ple ex­e­cu­tion for a pow­er­ful idea and very rel­e­vant for the times we live in. This work was very spe­cific to Le­banon, but also ad­dressed a uni­ver­sal is­sue. Jour­nal­ism has ever been more im­por­tant. We need brav­ery from our news re­porters all over the world to uncover the truth. PR Jury Pres­i­dent, Can­dace Kuss, Di­rec­tor of So­cial Me­dia, Hill+knowl­ton Strate­gies, UK

THE IDEA

Fol­low­ing the first na­tion­wide elec­tions since 2009, Le­banon had been with­out a govern­ment for over five months. The lack of func­tion­ing govern­ment stalled the coun­try and pushed the econ­omy to the brink of col­lapse. An Na­har news­pa­per, which has a long his­tory of stand­ing with the Le­banese peo­ple in the face of ad­ver­sity, de­cided that ac­tion needed to be taken to shock the grow­ingly ap­a­thetic na­tion into de­mand­ing that the demo­crat­i­cally elected govern­ment ful­fill their obli­ga­tions. Af­ter print­ing the news daily for over 85 years, An Na­har re­leased an en­tirely blank 8-page news­pa­per, which caused a wave of in­ter­est and spec­u­la­tion in the coun­try. When that spec­u­la­tion reached its height, the papers’ edi­tor-in-chief called a press-con­fer­ence to re­veal the ac­ti­va­tion — she called on the na­tion to use the blank news­pa­pers to write the fu­ture that they de­served. The ac­ti­va­tion quickly be­came a num­ber one trend­ing topic on Twit­ter and the coun­try was flooded with al­ter­na­tive fu­tures.

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