HIS­TORY:

ArabAd - - COVER STORY -

FP7 is a full-ser­vice ad­ver­tis­ing agency, es­tab­lished in Beirut in 1968 and is the flag­ship agency of the MCN group. With 16 of­fices across 14 coun­tries, FP7 is one of the largest re­gional ad agency net­works and is part of Mccann World­group. Ser­vices in­clude fully in­te­grated mar­ket­ing so­lu­tions, ad­ver­tis­ing, dig­i­tal and pro­duc­tion.

The agency net­work has won the re­spect of the Global cre­ative and com­mu­ni­ca­tion com­mu­nity for work it has con­sis­tently pro­duced over the years.

FP7 is the ‘Net­work of the Year’ and FP7/DXB the ‘Agency of the Year’ at the 2018 MENA Effie’s and has won this ti­tle for six con­sec­u­tive years. As per the Effie’s Global In­dex, FP7 DXB was ranked as the most ef­fec­tive cre­ative agency in the World in 2016 and #2 in 2018. Agency: FP7/MENAT Date founded: 1968 Re­gional head­quar­ters/of­fices: Dubai Own­er­ship/hold­ing group: 51% IPG/49% MCN Web­site: www.fp7.com Lo­cal phone num­ber: +971 4 445 4777 So­cial me­dia: @fp7

Ser­vices: Busi­ness Lead­er­ship (Ac­count Man­age­ment); In­te­grated Strat­egy (across all com­mu­ni­ca­tion dis­ci­plines); In­te­grated Cre­ative So­lu­tions (ATL, BTL – Web and So­cial); In­te­grated Pro­duc­tion (AV, Tech, Front and Back End So­lu­tions)

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