Play. Restart.

To promote its on-demand movies’ platform, Sky TV thought to highlight its restart function that let’s you watch movies from the beginning, so viewers don’t miss anything they wish to watch on linear TV, since they can access the same movie in Sky Q’s on-demand library. Munich-based agency Serviceplan Campaign X created for Sky TV this series of clever ads that play on the titles and typography of four iconic movies: Kill Bill, Braveheart, Goldfinger and Trainspotting. They removed the first letter from the title of each movie, turning them into “ill Bill”, raveheart”, “old finger” and “rainspotting”. The tagline reads: Miss the Start. Miss the Story.” An eye-catching campaign, which ran in magazines, in OOH and on Social media.