On April 3, the south­east Asian king­dom of Brunei is­sued new laws whereby ho­mo­sex­u­al­ity be­came pun­ish­able with death by ston­ing, among many ad­di­tional puni­tive ac­tions such as theft be­ing sanc­tioned through limb am­pu­ta­tion and sodomy, adul­tery, and rape through the death penalty. The de­ci­sion sparked out­rage on Twit­ter, as many celebri­ties in­clud­ing George Clooney, El­ton John and Ellen De­generes called for a gen­eral boy­cott of Brunei-owned en­ter­prises, which cul­mi­nated into a vi­ral cam­paign to boy­cott nine ho­tels owned by Brunei's Sul­tan Has­sanal Bolkiah. The cam­paign gained so much trac­tion that eight of the ho­tels were prompted to delete their Twit­ter pro­files. While ho­mo­sex­u­al­ity has been il­le­gal in Brunei since 1984, the coun­try adopted a strict Is­lamic law code in 2014 that has now seems to have taken full ef­fect. Be­sides celebri­ties, many brands have joined the boy­cott: Vir­gin Aus­tralia can­celled its deal with Royal Brunei air­line, while or­ga­niz­ers of the UK'S TV Choice Awards, which were due to be held at Brunei-owned ho­tel The Dorch­ester tweeted that they will soon an­nounce a new venue.

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